No one wants a relationship tool that feels clinical or invasive, especially one that deems your relationship as “broken.”

The founders of Drip made it clear that their app was to be seen in an encouraging light, and wanted their visual identity feel more intimate than your typical app branding.

Here’s what we came up with:

You’re not who you were yesterday, and neither is your partner.

Inspired by alchemy, we positioned Drip as the vessel for relationship elevation & evolution —

surfacing what’s beneath and helping two people shape something new,

slowly and intentionally.