Mate is a brand studio

delivering visceral strategy and

unexpected

creative for founders and business leaders ready to build or enhance a brand that resonates on an emotional level.

In a world of copy + paste agencies, Mate brings a warm, inventive, and bespoke approach, specializing in turning everyday objects into lifestyle brands.

SERVICES

( package 01 )

Brand lift

(a facelift for your brand)

A strategic glow-up for brands that already exist — but could use a little more bite, backbone, and beauty.

This is for the brands that got themselves out there, scrappily and proudly, but are ready to look (and sound) like they actually know what they’re doing. We keep what’s working, evolve what isn’t, and infuse it all with clarity, confidence, and originality.

What’s included:

  • Brand Discovery & Audit

  • Brand Positioning & Messaging

  • Visual Identity Refresh (logo evolution, color, type, brand texture)

  • Application Concepts (social, packaging, digital)

  • Lightweight Brand Guide

  • Canva Brand Kit

Go this option if:
You’ve been DIY-ing your brand creative (we’ve been there), you’ve grown your product and nailed your market strategy, but your brand hasn’t caught up, or you’re an older legacy brand overdue for a glow up.

( package 02 )

full brand launch

(bespoke brand identity & strategy)

A soup-to-nuts build for something that doesn’t exist yet — but will soon feel like it’s always been here.

We craft it all — the story, the look, the system — with intentionality, taste, and a healthy respect for the weird. This isn’t branding as decoration. It’s the backbone of your business, made to scale and meant to mean something.

What’s included:

  • Brand Discovery & Audit

  • Audience & Competitive Landscape

  • Brand Architecture

  • Positioning, Messaging, & Voice

  • Full Visual Identity System (logo, alt marks, typography, color, textures)

  • Foundational Copywriting (taglines, product descriptors, brand bio)

  • Web & Social Direction

  • Full Brand Guidebook

  • Canva Brand Kit

Go this option if:
You’re starting something new or doing a full brand overhaul and want it done right. You need a smart, scalable brand system — not just a pretty logo.

( custom package)

á la carte

(everything you need, nothing you don’t)

A build-your-own bundle for brands with taste, vision, and very specific needs.

Sometimes you just need a sharper positioning. Or a better deck. Or packaging that stops someone mid-scroll. We get it — not everything needs a full-blown overhaul. We’ll help you identify what’s missing and create a focused sprint around it.

    • Brand Positioning

    • Messaging & Voice Guidelines

    • Creative Direction for Campaigns

    • Partnership Strategy

    • Logo Refinement

    • Brand Texture or Pattern System

    • Typography & Color Expansion

    • Packaging Concepts

    • Canva Kit Setup

    • Visual Templates (IG, pitch deck, newsletter)

    • Web & Social Audit

    • Homepage Copy & Design Direction

    • Shopify Wireframes or Art Direction