ABOUT US
Two halves of the same Mate brain. One lives for brand architecture, the other for hand-drawn texture.
MEET MATTIE
the strategist
Mattie has led identity overhauls, repositionings, and from-scratch builds across hospitality, retail, and performance—always with equal parts edge and intention.
She co-founded courier, a sock brand for runners who ride and riders who run, and helped lead the brand development for Rally, a modern pickleball social club reimagining the country club experience through design, hospitality, and movement. From naming to national campaigns, she helped shape Rally into a lifestyle brand featured in Fast Company and Forbes.
Before Mate, Madeline earned her turns with legacy brands, leading brand marketing at REEF, shaping global strategy for The Sims at EA, and spending seven years at lululemon building community and PR from the ground up.
When she’s not geeking out over brand architecture or strategy, you’ll find her running or riding the trails in Bend, OR, usually with her husband Matt, her son Jetta (“Bug”), and their dog Tui in tow.
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STAR SIGN: Capricorn
LAST MEAL ON EARTH: Charcuterie platter, spicy jam or bust.
SUPER POWER: Her unshakeable belief in success coupled with her clarity on how to reach it through ideation, strategy, and process.
MEET CARRIE
the creative
Carrie is a fine artist with a background in paint mediums, digital illustration and contemporary dance that just so happened to end up in the world of visual identities.
While working as the Creative Team of One for Rally Pickleball in 2024, she was tasked with improving their existing brand identity and visual presence. Through her incorporation of illustrations, cinematic visuals and unique social content, Rally’s visual brand evolved into a never-before-seen take on pickleball that would be praised by many.
She then went on to design Courier and Henrietta’s (a unique take on a contemporary neighbourhood bistro, preview coming soon). On the side, she’s been building a social media presence through which she’s collaborated with brands such as Blundstone, Catori and Something to Hold.
Her work is inspired by her interest in luxury fashion, interior and landscape, allowing her to create unique and impactful visual experiences, always infused with the essence of the human hand.
When not collecting ideas for future brands, she’s likely creating something with her hands, shooting on film or walking through the forest listening to neoclassical melodies.
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STAR SIGN: Aquarius
CAN’T GO A DAY WITHOUT: Watching the wind through the trees.
SUPER POWER: Her nonstop stream of fresh ideas & perspectives.