Good brands don't start with a logo, they start with a point of view.

“But I need a logo!"

Yes, you sure do. But you don't pick the paint color before laying the foundation. A Half Day with Mate gives you the strategic and creative clarity that makes everything that comes next (the visual identity, the packaging, the website) feel both cohesive and yours.

We'll make the brand less blurry, making your business plan into something that will resonate with consumers, and take your vision off Pinterest. We'll build the foundation your designer (or maybe Mate in the future) needs to make sure that this feels aligned from the jump, resulting in less heartbreak and stress later on when you get a logo back that doesn't feel on-brand.

Maybe you:

• You've got great packaging, but you have no idea what to post on instagram.

• Have built an incredible product and business plan, but are murky on brand positioning (e.g. how does the customer understand your product).

• Have a brand designer, but no visual strategic direction except for a few Pinterest boards that feel like every other brand.

• Bought an existing business who's brand doesn't match your future, and need to figure out what comes next.

• Want to pressure test an idea before investing in a brand.