we build brands
At Mate, we build bespoke, visceral brand identities, balancing differentiated aesthetic with unmatched depth, giving consumers not just a product to buy, but a place to belong.
We created Mate with one purpose: to build (or rebrand) complete branding ecosystems that founders and teams can step into and scale. Our four-week, strategy-led process takes you from foundation to full expression, covering everything from positioning and identity systems to voice, visuals, and applications. The result is a cohesive world that transcends the business and turns it into a lifestyle brand.
As a two-person studio, we pour everything into one brand at a time. That focus means no piecemeal deliverables- we do not design one-off logos or a binder of assets or copy, as we believe longevity comes from building the whole ecosystem together, not assembling it in parts.
What’s included
Brand Strategy
Plenty of businesses launch with a plan; far fewer launch with a point of view. That is where brand strategy comes in; we find the position worth holding, the principles worth following, and the audience truths that matter. Strategy is what keeps your brand from being surface level and turns it into something people actually attach to.
Visual Identity
This is not your typical five page deck with a logo, a font, and a couple of color combos. Using strategic ways in, we build a completely original way in that is unmistakably yours, differentiated from your competitors, and often hand drawn to ensure it cannot be replicated. The result is not a kit of parts, but rather a visual system that feels alive and expansive, ready to grow with your brand.
Voice & Personality
You do not just need a tone of voice. You need to know exactly who your brand would be if it walked into the room. If they were at a bar, what cocktail would they order? If they texted you, how would it read? We translate personality into language and behavior so you can show up consistently across every touchpoint. It is voice, but also wit, cadence, and character, the intangible cues that make your brand instantly recognizable and unforgettable.
Art Direction & Applications
A brand world has to live in the real world. Art direction sets the aesthetic lens while applications bring it to life across every touchpoint that matters, from photography and campaigns to packaging, decks, and signage. This is where your brand stops existing as theory and starts operating as an experience. We make sure it not only looks good but works hard for you from day one. We’ll work with you to understand exactly what elements you need and build the scope of work around it.